Pinterest is like a giant electronic pin board. It has been surprising how much it has taken off, but with so many things going digital, it was only natural that the kitchen pin board would eventually seem too old fashioned, and Pinterest was born.
Some marketers have had difficulties getting to grips with Pinterest: What is it, what do I do, how do I use it and how can I market using Pinterest? The basics are not actually that difficult to understand.
When creating a new account with Pinterest, you start with a clean slate. You can then create as many Pinterest pin boards as you like. These will be on a range of subjects. If it is a board for friends and family, then one of your boards might be a list of birthdays to remember, with clippings of ideas for presents. For a cake store, one board could be a series of shots as staff go through their cake making motions and letting customers in on the secrets (just don’t give the recipe away!). Pinterest boards can cover any subjects that you like.
With each Pinterest account, it is possible to add yourself as a follower of someone else’s account. Just like with Twitter. You can then keep an easy list of people or companies that you are interested in.
When using your own account, you can create new boards and add photos and other items to it. This is known as a pin. On many blogs and regular site pages today you can hover over a photo and see a ‘PIN This’ button appear. Clicking this will take you to your Pinterest account where you can login and pin the clipped content to your board of your choosing.
You are also free to acquire content pinned to another person’s board, and repin it to your own as well. Each pinned item will contain a link to the original content (external to pinterest.com) and the original pin (inside pinterest.com) as well. That way you are not taking credit as being the first person to pin something on a board.
You can also add comments below your own or others’ pinned/repinned items, to comment on the pinned item or to comment on something commented on by someone else earlier.
Pinterest can be a very useful way to add one off items that will be of interest, create some anticipation of upcoming events or let people behind the curtain to see how products are made. Pins can be linked back to your site, which can take the interest created and bring new traffic to your main site. Once, you get it going you can now buy Pinterest Followers from here to show that you are an authority and get people to follow you.