For millions of Facebook users who use Facebook to share their photos, add video content, comment on what is going on in their lives today and follow along with topics of interest to them, Facebook simply helps them communicate in new ways. Facebook has become a kind of TV extension and in some cases replaced TV news watching and some newspaper reading, with Facebook users now getting a lot of their information directly from Facebook users, fan pages and other free online sources.
Enterprising Facebook users and business people look at things a little differently than the average Facebook user. They see millions of people all collected on one large web site and wonder how they can gain access to these “eyeballs” profitably. In this new way of thinking was born the question of how exactly one can think about making money with Facebook?
Facebook advertising can be purchased which targets specific industries, age groups, interests and even right down to people living in individual towns & cities. The power of Facebook data from all the fan pages, comments, friends lists, and conversations taking place in real-time provides Facebook with an enormous amount of relevant data points and the ability to target advertising very specifically.
This provides advertisers with a new way to promote the right product, to the right consumer, at the right time. Things have changed in a big way and so this is very different from spending tens of thousands of dollars to pay for a one page glossy advert in a magazine. Often this glossy advertisement promoting the latest shampoo innovation to the magazine readership who at that time was not looking to change shampoo brand anyway was a very inefficient way to promote a product and drive sales. But someone who has joined a beauty products fan page or channel, who was recently discussing wellness products with her friend over a private chat within Facebook, might just be the perfect person to target with an advertisement.
Savvy business owners are using Facebook advertising to streamline their advertising budgets whilst making them far more effective at the same time.
Build a Branded Image With Your Facebook Account
The Facebook background image, messages, photos and videos added, as well that the Timeline information paints a picture for visitors to your fan page.
Sometimes this is a consistent picture and a clear message, but more often than not it is not so clear. Speak with a consistent voice. Make posts interesting and intelligent. Engage your audience, ask smart questions and provide good answers. People do business with people that they like and a good Facebook image can be its own positive word of mouth. And at times this can be the best form of advertising. You can also learn how to get more facebook likes to get you started off on the right track.